ASO Tracking

Shipmunk offers robust App Store Optimization (ASO) tracking features, providing users with critical insights to enhance their app's visibility and performance in the App Store.

To begin tracking ASO for any app, users simply navigate to the app's detail page within Shipmunk and select Track Keywords

Track Keywords

In Shipmunk, users can easily import a list of keywords or manually enter them, separating each with a comma.

Once keywords are entered, hitting the "Track" button initiates the tracking process. Shipmunk then begins monitoring the performance of these keywords for the selected app.

• Comprehensive Rank Tracking: Shipmunk tracks the ranks of these keywords, offering users a clear view of how their app is performing in the App Store search results.

• Additional Keyword Insights: Besides rank tracking, Shipmunk provides additional valuable insights such as keyword popularity, difficulty, and traffic score, helping users understand the competitive landscape.

• Related Apps Visibility: The tool also displays apps related to the tracked keywords, giving users an overview of potential competitors and comparable apps in the market.

Keyword Trends

Shipmunk records and displays the daily trends of each tracked keyword, providing users with a dynamic view of performance over time.

• Graphical Representation: These trends are shown in an easy-to-understand graph format, making it simple to visualize changes and patterns.

• Multiple Metric Tracking: Users can view trends not just for keyword rank, but also for other critical metrics like popularity, difficulty, and traffic score.

• Informed Strategy Development: This feature helps users make informed decisions by clearly showing how keywords and their associated metrics evolve, aiding in the refinement of ASO strategies.

Keyword Suggestions

Shipmunk offers a Suggestions feature accessible from the More menu, providing users with additional keyword ideas to enhance their ASO efforts.

Shipmunk employs several suggestion strategies to cater to diverse user needs:

• Search: It generates suggestions based on App Store search hints and suggestions, aligning with common search queries from users.
• Density: Shipmunk extracts keyword ideas by analyzing titles, subtitles, and descriptions from other apps, helping users discover relevant terms used by competitors.
• Recommendation: Users can access keyword recommendations derived from Search Ads, offering insights into paid advertising strategies and high-performing keywords.

Related Apps View

Shipmunk provides a dedicated view where users can explore related apps that also rank for a specific keyword.

• In-Depth App Information: In this view, users can access valuable details about these related apps, including their ratings, rating counts, last update date, and release date.

• Competitive Analysis: This feature empowers users to assess the competition by gaining insights into how other apps performing for the same keyword are rated, how frequently they update their content, and when they were last released.

• Data-Driven Decision-Making: Armed with this information, users can make data-driven decisions about their ASO strategy, helping them stand out in a competitive landscape and improve their app's performance in the App Store.

Keyword Optimizer

Users can access the Shipmunk Keyword Optimizer via the top right menu, offering a convenient way to refine their tracked keywords for App Store Optimization (ASO).

• Streamlined Keyword Collection: This feature automatically collects all the tracked keywords, streamlining the optimization process.

• Keyword Refinement: Shipmunk optimizes keywords by removing unnecessary words and spaces. This is crucial because the App Store imposes a character limit for keywords, allowing only 100 characters in total. Keywords are separated by commas, ensuring they adhere to the App Store's formatting rules.

• Efficient Keyword Usage: By ensuring keywords are concise and formatted correctly, Shipmunk helps users make the most of their limited keyword space, ultimately improving their app's discoverability and search ranking in the App Store.